Titanium media note: In recent years, the boom of e-commerce industrial parks has never cooled down, and the Xinyi city mentioned in this article is a county-level city in northern Jiangsu, and its development is relatively lagging behind. However, the construction of five e-commerce parks has been completed and invested, which is the first step to keep up with the pace of The Times.
The municipal government has arranged annual financial funds of 10 million yuan to develop and support the development of e-commerce in Xinyi City. Many Xinyi individuals and enterprises from the government's 10 million yuan of special funds and the construction of a number of e-commerce parks, smell the new opportunity has come, more and more local people return to join the tide of e-commerce. The success of the national e-commerce movement staged in the county seat of northern Jiangsu is not yet known, the specific content of the titanium media reporter's in-depth report:
"We have completed and put into use five e-commerce parks in Xinyi City, with a total construction area of more than 550,000 square meters. There are already two large e-commerce companies in our city with a turnover of more than 100 million yuan." Zhang Xubo, deputy mayor of Xinyi City, Jiangsu province, who is in charge of e-commerce, told Business Value.
Zhang Xubo said that the 30,000 square meters of e-commerce industrial park is mainly positioned as an industry incubation and e-commerce enterprises and e-commerce entrepreneurship base; The express logistics park has built a sorting center of more than 320,000 square meters to provide basic services for e-commerce; With a total area of more than 100,000 square meters, the beauty industrial Park aims to build a professional sales platform for beauty products nationwide. The 50,000 square meters fur industrial park under construction hopes to expand the influence of local fur in the market based on the original industry; The 50,000 square meters of e-commerce warehousing distribution park is also preparing for solving the warehousing problems of e-commerce enterprises.
Xinyi City is a county-level city in the north of Jiangsu province, located at the junction of Sulu and Sulu provinces. It has jurisdiction over 13 towns, 4 streets and one development zone, with a total area of 1616 square kilometers and a total population of 1,096,600. This is a typical agricultural county in northern Jiangsu Province, and the main contributor to the county's GDP are several chemical companies in the county, and the local people have complained about these chemical companies for years.
"Whether it is B2B, B2C, O2O, O2C or B2B2C, for us in Xinyi City, these models are the most fundamental or two, one is to promote the transformation of inheritance enterprises, and the other is to sell local agricultural products through the Internet, and make rural electricity suppliers." Promote social equity and justice, and let people complain less."
The person who said this was Huang Youfeng, the director of the Xinyi City e-commerce Center in Jiangsu province, and this was a speech at an e-commerce conference of the Xinyi city government in late April. The director, who is over 50 years old, not only memorizes various e-commerce models, but also has his own unique views on these models.
Such a meeting with the theme of electricity business will be held in Xinyi City government every month, responsible for the various areas of electricity business responsible persons need to be present, at the meeting you will share their respective areas of electricity business progress and problems encountered, we exchange and discuss with each other.
Zhang Xubo said that the municipal government has arranged annual financial funds of 10 million yuan to develop and support the development of e-commerce in Xinyi City. Many Xinyi individuals and enterprises from the government's 10 million yuan of special funds and the construction of a number of e-commerce parks, smell the new opportunity has come, more and more local people have joined the tide of e-commerce.
"Of the government's 10 million e-commerce funds, we received 50,000." Although this 50,000 yuan is not a lot for our company, the government's support makes us work harder and more down-to-earth. We are also the only company in the park that can receive this support fund."
Speaking of these words a little proud of the post-90 young man called Li Jie, is the vice president of Xuzhou Golden Fleece network Culture Media Co., LTD. (hereinafter referred to as Golden Fleece), their company is located in Xinyi City e-commerce Industrial Park.
Li joined Golden Fleece in 2012, when the company was based in Xuzhou, and its main business was to develop, maintain and promote websites for Taobao merchants. In 2014, when Xinyi City government vigorously developed and supported the development of e-commerce, the company decided to move the office back to hometown.
In August 2014, the company integrated a hometown e-commerce startup in Shenzhen to establish a new Golden Fleece company. The company not only applied for the newly completed free office in the park, but also got a series of preferential policies such as taxes and fees.
On the one hand, the company continues to provide services for small and medium-sized e-commerce companies and Taobao sellers, and on the other hand, it actively cooperates with the government to help rural Taobao and other e-commerce platform sellers in Xinyi City, providing them with website support and relevant operation training. Li Jie told "Business Value" that at present, more and more Xinyi City flowers and plants farmers began to change into Taobao and other sellers with their help. A grass farmer said that although many large plants are limited by logistics reasons temporarily can not be sold on the online platform, but looking at more and more orders of flowers and plants, they feel very magical, he said that one day do not have to deal with smart wholesalers from other places, and make more money.
Shortly after returning home, Li Jie realized that the e-commerce movement is being launched in Xinyi City, he said that at that time the domestic O2O entrepreneurial wave has begun, he thought that the company should seize the opportunity to cut into the O2O market at this time. Learning marketing background Li Jie soon launched for the O2O market - lamb errand.
Lamb leg positioning is Xinyi local comprehensive life service platform, through cooperation with the majority of local businesses, to achieve business supply, lamb leg to provide free door-to-door delivery services. Li Jie said that their competitors seem to be the United States group, hungry has a deep accumulation of companies, but they are not afraid, he said they know more about what the people of Xinyi need, what they like, through distribution with businesses, deduction points and other forms, the current lamb leg has achieved profit.
Xiao Zhou of Mohe Street in Xinyi City has been busy preparing for the city fur Association recently. Xiao Zhou is Xinyi City Mohe street people, is also a 90 back home entrepreneurial youth. His entrepreneurial project is the processing and sale of imitation fur products. Zhou said his current company is working hard to standardize, hoping to create a fur brand for himself and Xinyi.
Ye, secretary of Mohe Street, told "Commercial Value" that the development of imitation fur products business in their street has a history of many years, but due to transportation, logistics inconvenience and other reasons, they gradually went to the southern market around 2000. With the rise of e-commerce platforms such as Taobao and Alibaba, many villagers have returned from the south to start businesses. At present, there are more than 800 companies of imitation fur sizes registered in Mohe Street, with annual sales of nearly 100 million yuan, almost all of which are sold through e-commerce platforms.
Secretary Ye said that although the sales and scale are very good, but the current Xinyi industry belongs to the low-end manufacturing industry, the customer price is low, there is no brand called out, the government has been in the Mohe Street land to build fur industrial park, also aimed at promoting industrial transformation and upgrading.
Ma opened Taobao store in Yiwu for more than 3 years, the main business is men's belt wholesale and retail. Last year, he learned of the preferential policies of the municipal government, he decisively moved the company back to Xinyi, the government not only gave tax and other policies to reduce, but also provided him with free warehouse. Pony said there are many friends around began to find supplies, began to do Taobao or other e-commerce platforms.
"If you don't make good use of such a good policy, you will be poor all your life." Xiao Zhou said very seriously.
Zhongwu Company, which has gradually adapted to the e-commerce track, has obtained 200,000 e-commerce support funds from the government.
"These goods on the truck are purchased from the neighboring provinces and cities, and some local brand agents, wholesale negotiations and cooperation are not smooth, it is estimated that we are regarded as a threatening competitor." In front of a facade on the West Bridge Road in Xinyi City, Zhao Yue said with a smile as he inspected the goods with his colleagues.
Zhao Yue is the general manager of Xinyi Zhongwu Network Technology Co., LTD., Zhongwu Tesco online supermarket is their company's brand, the upper and lower two floors of the facade room is the current company office location + warehouse.
"In fact, we are also a company that was acquired by Ali," Zhao said. The original investor of Zhong Wu company is Xi Shiwei, Xi Shiwei is the CEO of Guangzhou Tiren Network Technology Co., LTD., their company's PP assistant was acquired by UC, and UC was acquired by Alibaba.
As 58.com and other classified information websites entered the market, Zhongwu Forum, like most local forums, advertisers gradually left and profits fell sharply. It was also at the suggestion of Xi Shiwei that Zhao Yue began to make a strategic shift to the Zhong-Wu Forum.
Although Zhongwu Forum lost a large number of advertisers, but the cumulative hundreds of thousands of users are still in, the company decided to create a local online life supermarket as the entry point, enter the Xinyi retail market, revitalize forum users.
Into the Zhongwu Tesco supermarket (hereinafter referred to as Zhongwu) warehouse, the first thing you see is the vegetable shelf. Zhao Yue said that in order to highlight the advantages of local online supermarkets, the company has placed vegetables on a very important strategic layout from the beginning. These vegetables are basically purchased directly from rural vegetable farmers in Xinyi City, and they have successively signed purchase agreements with many vegetable farmers to allow vegetable farmers to use as little fertilizer and pesticides as possible. It not only improves the efficiency of vegetable farmers and helps them increase their income, but also allows more citizens to enjoy fresh green local vegetables.
Zhao said that after deciding to transform, the company not only built a new website, but also developed Zhong Wu's App client. In addition, in order to integrate the user data of the forum, we also set up a supermarket channel on the front page of the forum, and users can directly enter the online supermarket to purchase by clicking on it.
The company positioning Zhongwu platform is a local online life supermarket, compared with other online supermarkets such as No. 1 store, Zhongwu is obviously more detailed and ambitious in localization.
In addition to the traditional supermarket life department store, the platform has also introduced the origin of fruit direct supply, medical care and fast food delivery services, in the takeout of this matter with the lamb leg of Li Jie mentality, are not afraid of such a huge company like hungry, Meituan takeout, they are clear that they know more about what the local people like to eat.
According to Zhao Yue, the company has begun to layout the real estate business, hoping to build an online viewing platform for customers, and use technology and other means to help consumers achieve 360-degree panoramic viewing and other services. The company's first offline store in the city has also begun to decorate, he said that the next will continue to open a number of physical stores, these physical stores are more functions like a warehouse and pick-up point, but also in order to let people see the company's entity every day, so that everyone can create trust. Most of these physical stores will be laid out in various towns, he said that the platform is to let the whole Xinyi City people can slowly accept recognition and gradually get used to and recognize the way of online shopping.
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